Meet a non-toxic Australian household cleaning brand
Cleaning as an act of personal care.
To be honest, cleaning is one of my least favorite aspects of “adult”. I’d rather analyze a household’s budget than pick up a scrub brush and shine the bathroom. What if it could be good? When is cleaning more than a little elbow grease and perseverance?
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Eco Koala is the Australian-made and owned offering that believes a cleaning spray is more than just its ability to wipe away grit. As co-founder Jessica Bragdon tells me, the brand has grown from just a retail brand “to a company that actively explores ways to help people bring more nature into their lives, every day.” .
First of all, why use natural cleaning products?
Koala Eco aims to improve people’s lives from many angles: clean home, clean ingredient list, clean mind. In light of COVID and stricter adherence to hygiene regimes, Jessica says we’ve come to realize that good hygiene is “much more than cleanliness”.
“When we clean and care for our homes with products made entirely from natural ingredients, it’s a form of self-care that impacts not only physical health, but mental health as well,” says she. Similar to the push to eat healthier, we are becoming more aware of the ingredients on cleaning labels.
The natural, non-toxic products are “safe, effective, and completely environmentally friendly,” says Jessica. “They won’t harm you, your family, your pets or the environment.” She points out that most common cleaning products are filled with all-caps WARNING labels – they’re dangerous if we inhale or consume them and are irritating to the skin. “That’s because these ingredients are either toxic or, at the very least, harmful,” she adds.
Koala Eco products are also biodegradable, non-toxic, vegan and greywater safe. Cleansing properties come from plant-based ingredients and 100% pure essential oils derived from native plants. “These are some of nature’s most effective antiseptics, and they also smell absolutely amazing.”
Take Lemon Myrtle & Tangerine Natural Dish Soap, for example. “Mixed with a bucket of warm water, it’s a great cleanser for just about anything, not just dishes. Best of all, Lemon Myrtle and Tangerine essential oils are what we call ‘happy oils.’ – they are naturally uplifting.”
It’s a far cry from the pungent, heady fumes of ammonia and sodium hypochlorite that our nannas used. You could literally smell the toxicity, but now we don’t have to hold our breath and hope for the best.
The link between nature, well-being and cleaning
Specializing in natural cleaning solutions since 2017, Koala Eco is changing the landscape and pushing the boundaries. Cleaning becomes an almost ambitious (but affordable) task and takes on a new purpose. Instead of just wiping down surfaces to get rid of germs, it becomes an act of self-care, if you will.
“Our mission has become much broader than making safe and potent herbal products for a clean home, body and mind,” says Jessica. “We are increasingly becoming a lifestyle brand, encouraging and advocating a much closer connection with nature.”
As Jessica acknowledges, “Humanity’s connection to nature is one of the most precious things we have, and we must nurture that connection for our own physical, emotional and psychological well-being. It is something that First Nations peoples around the world have always understood and shared through their histories and cultures.
The desire is for Koala Eco to naturally bridge the gap in most of our daily lives. For many of us, daily life is spent in buildings, navigating modes of transport and barely touching a single blade of grass. Not only is adding a natural touch a healthier lifestyle, but it also makes us feel better.
‘How can a cleaning product – of all things – transform my day?’ I hear you ask. Well, it smells great, does the hard work of disinfecting and cleaning, and has the ability to improve mood and well-being thanks to the specially designed ingredient list.
“The aromas of essential oils have been proven to have a positive effect on mood and physical well-being,” says Jessica. Each ingredient is sourced for its antibacterial and antiseptic properties but also for its therapeutic capacities. Scent holds the key to transforming mood, awakening our senses, energizing our souls and boosting productivity.
The essential oils used by Koala Eco offer a myriad of health and therapeutic benefits: Australian bush lavender, rosalina (Jessica’s favourite) is the sensual blend of lavender and lemon, stress-relieving, energizing and refreshing; tangerine is the perfect pick-me-up and peppermint is crisp and fresh.
The body care line highlights rosalina as a personal care booster and is keeping an eye out for more lifestyle-focused products in the future. As Jessica tells me, these are “products that help create a restful environment, in places like the bedroom.” (Like the new Pillow and Linen Spray).
Koala Eco is more than excited to present at the next Reed Gift Fairs, April 9-12 at ICC Sydney. “It will allow us to connect with other retail and lifestyle brands, meet some of our customers, talk to new ones and learn from all the other top brands that will be there as well. “
The world needs more of these good things. So grab your mood-busting cleansers and get to work. Is cleaning a chore when it’s also an act of self-care?
To learn more about Reed Gift Fairs, a premium trade event for retailers, designers and stylists, visit here.